Information Sources in Undergraduate Student Choice Decision

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Information Sources in Undergraduate Student Choice Decision

Forsyth and Furlong (2003) found information was critical to the choice decision, but emphasized that the complex body of information can also deter young people from applying to university. This implies that the quality of the information provided for the students are critical in affecting their undergraduate students’ choice. Meanwhile, the provision of quality information also helps to reduce non-completion by ensuring a better connect between student and institution courses (Briggs, 2007). Since most of the students have no experience of the quality of the academic experience, hence the sources of information from each perspective is crucial in helping them to determine undergraduate student’s choice decision.

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Based on this research, the scope of respondents-students taking UEBE2853 Quantitative Analysis and Operational Research in January 2015 Semester were asked to score the importance of sources of information to ascertain the main pathways through which information was received. A series of questions were questioned to these respondents to see how this information affects their choice decision. After thorough analysis, it can be proved that the information sources were obtained from these 4 factors, they are careers factor, university-related factor, another publicity factor and personal contact factor.

Careers Factor

In careers factor, the experiences from those who are working at the current society are the most reliable information sources that the respondents can obtained (Anorjan, 2013). These experts’ feedbacks are crucial to the respondents and yet, they help to simplify the choosing process for the respondents (Briggs, 2007). Therefore, majority of the respondents obtained the information in choosing Bachelor of Science (Hons) Quantity Surveying in University Tunku Abdul Rahman (UTAR) is based on this factor. Meanwhile, careers teachers, careers service and career convention are the crucial information sources they received from this factor.