Innovation in a crisis: Why it is more critical than ever

In a creative/critical piece, use one, or at the most two global pandemics , of the philosophers to analyse a particular situation and/or issue that has emerged in the . The point of focus could be a socio-political/economic issue, a personal situation, healthcare problems, religious issue, or anything else you can think about that you can analyse philosophically using the lens of ethics.

The form of writing could be a short story, a song, a podcast, a poem, a play/script, a dialogue, an article, an academic paper or any other form you choose.

John F. Kennedy once observed that the word “crisis” in Chinese is composed of two characters—one representing danger, the other opportunity. He may not have been entirely correct on the linguistics, but the sentiment is true enough: a crisis presents a choice. This is particularly true today.

The COVID-19 pandemic has upended nearly every aspect of life, from the personal (how people live and work) to the professional (how companies interact with their customers, how customers choose and purchase products and services, how supply chains deliver them). In our recent survey of more than 200 organizations across industries, more than 90 percent of executives said they expect the fallout from COVID-19 to fundamentally change the way they do business over the next five years, with almost as many asserting that the crisis will have a lasting impact on their customers’ needs (Exhibit 1).