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Impression management is something that we all employ from time to time to achieve certain goals in our life. Sometimes we want to appear likable other times we want to appear competent and yet other times we desire to gain control or power over a situation all of which can yield positive outcomes. Yet at other times we self-handicap in order to appear like we have not been incompetent or failed which we often perceive as a positive outcome because we have protected the way others see us (or at least we feel we have).