Long term Goals and Objectives

These will be to: elevate to being the leading mobile market business, to expand their

market to reach more customers and also to develop and design a variety of products for the apple

customers.

Strategy Formulation

A clear vision and mission of the company will be created. Strengths, weaknesses,

opportunities and threats of the business will also be identified in order to strategize effectively.

Resources will be located appropriately to ensure the company stays running. Markets to venture

into, decisions on expansion and whether to engage in joint ventures or not will be decided as a

way of strategy formulation (Kotabe, & Kothari, 2016).

Markets that the Company Will Pursue

The company will put more focus on the markets that are emerging like Africa and the

Middle East to meet its goals (Kotabe, & Kothari, 2016). The company will also satisfy its most

significant market base, which is America, Europe and Asia.

The Unique Value that the Company will Offer in the Selected Markets

The company will ensure that retail stores are added in its markets and also new products

will be introduced as the existing ones are made into new versions after a period of time. The

company will be manufacturing a wide variety of products such as iPhone, iPod, Mac laptops,

Beats headphones, Air pods, Apple Watch, Apple TV, Software, The App Store, Apple Music

streaming service, Apple pay, I Cloud, Apple stores among many others