Assignment Content

2. Many digital and social media sites are widely used in marketing strategies.
   Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.
   Complete the following in your presentation:

   • Identify a company that could benefit from better use of social media.
   • Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
   • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
   • Determine key performance indicators to measure the success of the online strategy
   • f everyone agrees, it looks like we can do https://www.healthyyouvending.com for our company. From everyone’s responses so far, this is what I see for how we can divide the parts up. For the 10 digital and social media channels section, I think you all will want to state which specific ones you are doing to avoid two people working on the same channels–this will help to prevent any rework for anyone.
   • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis. (1 group member completes this portion) THIS IS MY PORTION!!!