All-Asian Satellite Television and Radio Operator, which is also well known as Astro, is a Malaysian media and entertainment broadcast company. It was founded by Tan Sri Ananda Krishnan and he started its service in Malaysia and Brunei in 1996 when there is the launch of MEASAT. According to Astro (n.d), the Astro provides satellite broadcast service with 22 television channel and 5 radio stations only when they first started their broadcast service. Astro is a wholly owned subsidiary of Astro All Asia Networks plc and it is operated by MEASAT Broadcast Network Systems Sdn. Bhd.

Astro was very successful in expanding their business to all over the Asia in the past few years. They had introduced 3 types of services to run their business which is Astro B.yond, Astro IPTV, and Astro NJOI. Astro B.yond had launched the first high-definition (HD) television service in the year 2009 December. It had video recording service which obtainable through PVR and a hard disk which connects to the decoder to save the video. Apart from that, Astro IPTV is also one of the services that provided by Astro to run their business. Astro IPTV launched in April 2011. It has some advanced function from the B.yond which consists of HD channels, PVR, video-on-demand, high-speed internet. Apart from that, Astro NJOI had launched on 2012 February. At first, it is started with 18 TV channel and 19 radio stations, and the customer who consumes it need to pay onetime fees to subscribe the package. Later, they had introduced prepaid service which you can top-up to enjoy more paid channels.

Astro IPTV which is also known as Internet Protocol Television is a monopolistic competition market structure. It has many competitors compete with each other around the world. With the launched of IPTV, Astro has a partnership with Maxis and Time to deliver an awesome experience to the user which bundles up pay tv and service internet together. IMoney.my (n.d) states that Astro IPTV offers 3 broadband internet plan to users who are Astro IPTV 10mbps, Astro IPTV 20mbps, and Astro IPTV 30mbps. They offer this 3 type of plans is because they had targeted a different group of people depends on their usage of the quota monthly. The user then can enjoy their favorite television channel through the internet with the quota they had purchased.