Of the three Philosophical foundations of ethics that we studied back in chapter three, which would most satisfactorily guide the field of Marketing, and why?
Utilitarianism is a collection of ethical theories that tries to explain the rightness of decisions, actions, policies and choices.
August 1, 2019How does utilitarianism support the ecological ethic?
August 1, 2019Of the three Philosophical foundations of ethics that we studied back in chapter three, which would most satisfactorily guide the field of Marketing, and why?
Question Description
Of the three Philosophical foundations of ethics that we studied back in chapter three, which would most satisfactorily guide the field of Marketing, and why?
Utilitarianism—it is the consequences of our actions.
Principle-based (Deontological)—act on the basis of moral principles.
Virtue-based—consider the moral character of individuals.
