Online Purchasing at McDonald’s case study

Choose one of the following case studies from Appendix 3 in your text for your final case analysis: McDonald’s Corporation Southwest Airlines Ford Motor Company
July 5, 2019
McDonalds serves unhealthy food because McDonalds main sales are high calorie drinks, and fatty hamburgers and oily French fries. Only a small minority of total McDonald sales are the healthy foods it sells such as salads and fish sandwiches. I
July 5, 2019

Online Purchasing at McDonald’s case study

Question Description

Read the Online Purchasing at McDonald’s case study on page 507 of your text book, and answer the three questions at the end.

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, and spelling 10
Total 100