Example fashion dissertation topic 9:

Perceptions of a technological fashion icon: The Apple i-Pad.

Acknowledging that fashion plays a pivotal role in all aspects of contemporary living, this dissertation seeks to evaluate customer perceptions of Apple’s i-Pad. In so doing, this dissertation will interview 50 people who presently use the i-Pad and 50 who use an alternative tablet. In conducting face-to-face interviews the study will ask them as to the aesthetic design qualities of each that they like and dislike. Thereafter analysing the data using SPSS, this is a dissertation that combines an understanding of the wider remits of fashion along with primary data collection and statistical analysis: a dissertation that has the potential to help future fashion industry leaders to understand aspects of underlying trending within the public.

Suggested initial topic reading:

• Arruda-Filho, E.J., Cabusas, J.A. and Dholakia, N. (2010). ‘Social behavior and brand devotion among iPhone innovators’. International Journal of Information Management, vol. 30(6), pp. 475-480.
• Jenkins, E. (2008). ‘My iPod, my iCon: How and why do images become icons?’. Critical Studies in Media Communication, vol. 25(5), pp. 466-489.
• Pearson, I. (2005). ‘The future of fashion’. Journal of the Communications Network, vol. 4(2), pp. 68-72.