Promotion or flattery – the use of titles as rewards in a time of fiscal restraint
Working upon the hypothesis that wages are not enough, this dissertation investigates the growing trend of title-inflation within the world of work. Given the wide potential focus of this dissertation it has been decided to narrow the sectoral investigation of this dissertation to three supermarkets in the UK. In so doing qualitative and quantitative research is used not only to provide a framework of transferrable titles but also so as to provide a base-line definition of what job titles means across competing chains. Thereafter interviews with staff, HR and the shopping public results in perceptions of value being attached to the titles given.
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