Research the case Pelman v. McDonald’s in which it was alleged that McDonald’s was partially responsible for the health problems associated with the obesity of children who eat MacDonald’s fast food.
McDonalds led the charge in 2013, when it killed its famous Dollar Menu.
July 5, 2019Create the Public Relations and Promotions portion of the Marketing Communications Plan using the business and information presented in the case study.
July 5, 2019Research the case Pelman v. McDonald’s in which it was alleged that McDonald’s was partially responsible for the health problems associated with the obesity of children who eat MacDonald’s fast food.
Question Description
Write a 3 page, APA style paper addressing the above issues while answering the following:
Should MacDonald’s and other fast-food restaurants be judged negligent for selling dangerous products, failing to warn consumers of the dangers of a high-fat diet, and deceptive advertising?
Some websites to look at regarding the McDonald’s obesity case:
- U.S. judge dismisses obesity suit vs. McDonald’s:http://money.cnn.com/2003/01/22/news/companies/mcdonalds/index.htm
- U.S. District Court Southern District of New York Opinion:http://www.nysd.uscourts.gov/courtweb/pdf/D02NYSC/03-07166.PDF
- Food Fight: Obesity Raises Difficult Marketing Questions:http://knowledge.wharton.upenn.edu/article.cfm?articleid=1149&CFID=2756464&CFTOKEN=80757050
Provide 3-5 APA style references both inline and at the end of the paper to support your analysis. Please write in 3rd person.
