Identify a business in one of your trips outside (choose only 1).What significantproducts or services the business is offering?Describe the internal factors of business :
July 5, 2019Perform a SWOT analysis for McDonald’s
July 5, 2019
- Marketing and Product Objectives as the main focus, under which the following information should be included:
- Subheading #1: provide an analysis of the current market in which the company operates, new market opportunities, new product opportunities, and how the industry as it exists currently will support such initiatives.
- Subheading #2: Target Market – Subheading #1 should help refine and define this market. A market-product grid may be useful to include to visualize.
- Subheading #3: Points of Difference: What makes the product(s) unique, and why would the markets identified in Subheadings 1 and 2 would be attracted to, and attractive for the product?
- Subheading #4: Positioning – identify the strategy that will be used to communicate Subheading #3 (Points of Difference). This is to be approached in relation to the competitive landscape as outlined in Section IV, Competitor Analysis.
- Evaluation and Success Monitoring – how will the company monitor industry changes, and what course of action will be taken if such changes are anticipated to impact the plan?
