‘See it, want it, got to have it’ – emotion and experience design: A case study of the MacBook Pro.
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August 8, 2021‘See it, want it, got to have it’ – emotion and experience design: A case study of the MacBook Pro.
Example design dissertation topic 10:
‘See it, want it, got to have it’ – emotion and experience design: A case study of the MacBook Pro.
Within the broader discipline of design, experience design is a growing field concerned with the emotional interaction between person and product. Using the MacBook Pro as the ‘desired product’ this dissertation charts people’s reactions to seeing the product and asks them to explain why it is that they then want to buy it. In so doing it advances the proposition that it is not just the quality of the processor that attracts consumers but also brand identification, the sleekness of the product, and the image that ownership of the product conjures up in the mind of the purchaser.
Suggested initial topic reading:
- Aarts, E.H.L. and Marzano, S. (2003). The new everyday: Views on ambient intelligence.
- Brunner, R. and Emery, S. (2009). Do you matter? How great design will make people love your company. Upper Saddle River, NJ: Pearson.
- Gyeongmin, K. (2010). Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community. Master’s thesis, National University of Singapore.
