Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan? Is Tesla at a competitive advantage or disadvantage? How will that evolve?
Based on what you’ve read, do you think Tesla is worth its high valuation, or is it simply priced too high because it is considered new and trendy?
July 4, 2019establish long-term goals and objectives in a Strategic Management Plan
July 4, 2019Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan? Is Tesla at a competitive advantage or disadvantage? How will that evolve?
Tesla Case Study Questions:
- Perform a SWOT analysis for Tesla
- Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan? Is Tesla at a competitive advantage or disadvantage? How will that evolve?
- What do you think of Tesla’s entry strategy? What barriers did it have to overcome? Should Nissan learn something from Tesla’s approach? Will other firms follow in Tesla’s footsteps?
- How is Tesla’s business model different than the business models of traditional car companies?
- Do you think Tesla’s secret plan (p. 9) was really a plan or an ex-post rationalization? Would it matter?
- How do you expect the industry to evolve? What key factors will influence the industry’s evolution?
