Week 4 Assignment
Application: Attitude Formation
One of the central areas of study and research within social psychology is attitudes. There are three key areas of research: (1) how attitudes are formed (2) the functions they serve and (3) the nature of the attitudebehavior relationship. Early theorists speculated that attitude formation comes from an ego-defensive nature. More current research focuses on precise functions of specific attitudes. Ultimately one goal of increased understanding of attitude formation is to be able to link attitudes to actual behavior although this area of study has yielded conflicting results.
For this Assignment consider the impacts of cognition affect and behavior on attitude formation and think about the functions of attitudes.
The Assignment (35 pages)
Submit by Day 7.
Support your Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources including those in the Learning Resources for this course.