Stakeholder Management in Organizations
To prepare for this assignment read the case study “Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management.”
Response includes three ways in which the stakeholder management approach supports the strategic objectives of the company.
References:
Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide). Sixth edition. Newtown Square, PA: Author.
Freeman, R. E. (2010). Managing for stakeholders: Trade-offs or value creation. Journal of Business Ethics, 96(Suppl. 1), 7–9.