(The company I have chose is “Chipotle Mexican Grill”)

(Use as headings in paper: Company’s Strategy, Demand Forecast, and Technical Rationale)

Please follow rubric exactly as shown in attached documents.

In Module Two, you will submit a strategy development paper.

Prompt: This paper will be composed of two parts:

Part I: State your overall company strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation, and responsiveness.

Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.

Specifically, the following critical elements must be addressed:

 Clearly explain your company’s strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation, and responsiveness.

 Provide an initial demand forecast for your product/service for the first six months of operation.

 Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.

Guidelines for Submission: This short paper should adhere to the following formatting requirements: It is submitted as a Word document, 1 to 2 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. All APA citations should reference the course text and at least two additional resources.