The Post Office Ltd in United Kingdom, a subsidiary of Royal Mail Group Ltd, attained its separated identity in 1987 Post Office in UK is quite famous for two main services, first and the obvious one from its name is clear, that it provides the Postal services to its customers. Second reason for its popularity is the Post Office Card Account which is basic account allowing customers to collect benefit payments. There are other services also being provided by the Post Office, which are discussed in brief in the assignment. Today, Post Office has around 11,843 (according to an auditor working for the post office) branches spread around UK, and offer various range of services for its customers.

The management of Post Office have been very resourceful in adopting technology as a part of its operational functions, with the new horizon system introduced in the year 2000 (ref), revolutionizing the basic system of serving Post Office customer. As, technology is advancing, traditional manner of Post ing letter is fading away, exposing the entire Post al industry with danger of extinction. Thus, it has now become imperative for the organization like Post Offices to conduct a through SWOT analysis in order to sustain and survive in immensely hi-tech global market.

Strengths

The Post Office of United Kingdom has to be appraised of its diversified operations. The process of division and diversification can be traced back to the year 1986, when the company got separated and became subsidiary of Royal Mail Group Ltd, to attain its separate identity from mere the once providing the Post al services. The process of diversification was persistent and continuous and today Post Office provides more than 8 different kinds of services to its customer veering from saving and investment, to telephone and from government licenses to bill payments. So, it would be justified to evaluate this diversification of Post Office in different services to be one of its major strength. This diversification helps Post Office to attract a large mass of customer, ranging from men, women and children, old and young as well as business and social.

Extensive and Diversified Services

The different kind of services that the Post Office provides starts from its Post al services, where the branches accept mail for two collection and delivery divisions i.e. Royal Mail and Parcel Force. In banking services, the Post Office has arrangements with various banking corporations and customer of these banks can use basic services of banks like cash withdrawals and cash deposit. In savings and investment services, the Post Office since long has been an agent of national saving and investment, providing customers with the basic services of depositing money and withdrawals from their saving accounts. For telephone services the Post Office provides home landline telephone services, and also provides top-up for various services networks.

Insurance services is quite diversified in itself, as Post Office provides insurance in most of the areas, starting with Car and Van Insurance, Home Insurance, Business Insurance, Life (term) Insurance, Over 50’s cover (for elderly citizens) pet insurance and its very famous travel insurance. Foreign Exchange services is a very essential service that the Post Office provides, as the customers just walk in to their Post Office and can convert currencies, but not all Post Office branches provide