Introduction

For this assignment, you will develop a social media plan for a small business of your choosing. This plan should be an in-depth write-up of the digital/social media marketing strategies for the firm. You should include the introduction and audit from your project proposal with changes based on the feedback you received. You will also need to include information on:

Strategy and objectives

Personas

Tactics for accomplishing objectives

Resources and budget (based on the information the business owner is willing to provide)