Fast Food restaurants: In India, fast food restaurants have mushroomed in the past 20 years,
in keeping with the greater mobility and changing lifestyles of the urban consumer.
Franchising is prevalent in this type of restaurant. These restaurants can be eat-in or take-out,
or a combination of both. The menu is limited, and prices are relatively low. You can choose
one particular kind of food to feature. For example, ethnic food of one type or another can be
sold in a fast food format. Because of low prices, a high traffic volume (pedestrian and / or
automobile) is critical. A fast food restaurant has to stay open long hours, and generally seven
days a week. Alcoholic beverages are not usually offered. Staff training may not be highly
critical unless it is a franchise operation where the franchisor generally sets standards of
service and food quality that must be maintained at all times.
The growth of the restaurants in India has directly led to the growth of fast food
eating outlets in the country. The Indian youth of today is very much inclined towards fast
food and this has become a major factor towards the growth of these types of restaurants.
1.2 Fast Food Industry
Fast food and eating out has dramatically grown in India in the past 20 years.
Franchising is prevalent in fast food restaurants. These restaurants can be eat-in or take-out, or
a combination of both. The menu is limited and prices are comparatively low. Because of low
prices, a high traffic volume is critical. A fast food restaurant has to stay open long hours, and
generally seven days a week. The advent of the technological economy and the adoption of
modern life in India is fast contributing to this growth. Fast food industry in India has been
growing at 40% a year. Fast food is one of the world’s fastest growing food types. India is
seeing rapid growth in the fast food and restaurant industries. Domino’s has planned to open
60-65 outlets every year for the three y