The Strategies Of Sony For The Playstation

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The Strategies Of Sony For The Playstation

PlayStation is a subsidiary from Sony Corporation, which means that Sony owns all operations that occur within PlayStation. Sony Corporation was first developed in the 1950s after WWII by two Japanese men that started off as radio repair shop workers. Their names are Masaru Ibuka and Tsushin Kogyo. People thought that these two workers had miraculous talent and skills in electronics and they would most likely apply their talent towards military technology research and development. To the contrary, these men decided to put their efforts towards communications development such as transistor radios.

In 1958 was when Sony finally emerged as a successful business. Sony is currently stationed in Tokyo, Japan and has widely distributed headquarters throughout the world. Sony makes many types of electronics ranging from radios, television sets, video game console with stupendous amounts of video games, cameras, and computers (their VAIO trademarked laptop) with computer accessories.

In 1994, Sony decided to release a gaming console called PlayStation in Japan. PlayStation emerged into America a year later in 1995. It received so many good reviews that Sony continued to manufacture its products. Sony Computer Entertainment Inc. (SCEI) is a subsidiary of Sony wholly dedicated into manufacturing and distributing PlayStation compatible video games. SCEI was first developed in 1993 before the release of the original PlayStation console.

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Later on in 2000, the original PlayStation product was succeeded by a newer generation called the PlayStation 2 (PS2), which historically became on of the most successful gaming consoles sold in the world. The PS2 alone sold over 50 million units in North America. The PlayStation 2 became legendary because it was one of the most universal and versatile piece of electronics in its time. Not only can it play PS2 games, but also CDs and DVDs, which were just beginning to emerge as a norm in society. The PS2 was basically an all-around entertainment system.

Realizing how often people travel in modern times, Sony decided to release a portable version of the PlayStation console called the PlayStation Portable (PSP) in 2005. The PSP was successful towards the portable entertainment industry. Not only can people play video games on the go with the Universal Media Disk (UMD) formatted games, but they can also watch movies, and connect their PSP to their computer to upload the their own photos, videos, and music to view and play as well.