What are the particular internal and external factors that made Starbucks a success in the US?
Assume that you will be presenting your analysis to a group of senior management at your place of employment that urgently needs to know this information to make a major financial decision for your company
July 8, 2019Conduct Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies for Starbucks
July 8, 2019What are the particular internal and external factors that made Starbucks a success in the US?
Question Description
Please read the entire case attached about Starbucks and answer these four questions in detail:
1. What are the particular internal and external factors that made Starbucks a success in the US?
2. Which are sustainable? Which are transferable?
3. Given Starbucks’ existing resources and capabilities, what market do you suggest they focus their attention on? Explain your reasoning by discussing the fit with Starbucks’ existing capabilities.
4. How should they enter your selected market? Explain why this entry mode makes the most sense given the local conditions.
These answers must be attained from the information you find in the case. Thank you.
