For this first assignment you have to evaluate a recent campaign that an organisation or event has undertaken. It also allows you to choose a specific aspect of PR.

Select a recent PR campaign that has been used by an organisation or event. This can relate to a new product launch, a new strategy or initiative, a crisis situation or a change in focus. Having established the focus, you should:

1. Undertake a critical analysis of the organisation/event from a PR and
Communications perspective. (20%)

2. Critically evaluate the organisation’s/event’s PR response to the situation making recommendations on how the response could have been improved.

Your work should have a theoretic underpinning demonstrated through referencing.
Examples
The examples below demonstrate the types of topic you could choose as the focus for the assignment: