What promotional mix, channels of distribution, and pricing strategies are being used by Ford Motors Company?
Determine the Ford Motors company’s tangible and intangible resources, core capabilities, and core competencies.
August 20, 2019Financial analysis of a publicly-held company.
August 20, 2019What promotional mix, channels of distribution, and pricing strategies are being used by Ford Motors Company?
Question Description
(7-8 pg) include graphs and charts
- The Product
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- What good and/or service does the organization offer?
https://corporate.ford.com/microsites/sustainability-report-2017-18/customers-products/index.html
https://www.reuters.com/finance/stocks/company-profile/F.N
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- What consumer need does the product solve?
https://corporate.ford.com/microsites/sustainability-report-2017-18/customers-products/index.html
https://media.ford.com/content/fordmedia/fna/us/en/news/2016/01/11/fordpass.html
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- What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
https://www.marketing91.com/marketing-mix-of-ford-motor-company-ford-marketing-mix/
http://panmore.com/ford-motor-company-marketing-mix-4ps-analysis
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- What competitive advantage does the marketing strategy offer?
http://panmore.com/ford-motor-company-generic-intensive-growth-strategies
