Consumer Behavior and Cross Cultural Marketing – 1
pages-2,double space
APA style deadline 1hour
Instructions
Analyze the content in detail and reflect on key issues in a written form. The questions assigned to the case by instructor shall be treated as some guidelines. The summary shall detail analysis and recommendations (with justification): Students must justify their recommendations and support them by proof points instead of simply giving their opinion. Questions: Be prepared to answer the questions from the case: 1. Why, in your assessment, is IKEA in the situation described in the case? 2. What are IKEA’s options? 3. What will you do? Case: IKEA in Saudi Arabia (To be attached)