optimal length 10 pages – APA Style. and provide reference APA
Starbucks in Italy
Part 1: Introduction
Part 2: Analysis
Part 3: Recommendations
Part 1: Introduction (1-2 pages) Describe the chosen company and its overall competitive position. Is the company overall successful in competing globally? Introduce the country and the industry/sector you are going to analyze. Why is it important for your chosen company to successfully compete in this sector in this particular country?
Part 2: Analysis (size may vary, but generally 5-10 pages)
General Background of a country 2 pages
Sector (industry) analysis 2 pages
Composition of the sector 2 pages
International exposure of the sector 2 pages
Part 3: Recommendations (NO LESS than 2 pages) Based on your analysis, what recommendations would you give to the company in order to succeed in this particular sector in this foreign country, and why?
Additional sources for country and sector analysis
International Environmental Analysis
General country and sector data:
http://www.coface.com/Economic-Studies-and-Country-Risks
http://www3.ambest.com/ratings/cr/crisk.aspx
Cultural dimensions: