The Ch 18 Application Assignment explains what is required, which is to apply management process to the information in either the American Apparel or the Tesla article. In short, what are the problems in either firm, how would you assess and strive to solve the problems, what decisions would you make.

The assigment should be about one page in length.

1 page requirement

Tesla Will Fail | Tesla Motors Club 5 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 6 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 7 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 8 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 9 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 10 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 11 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 12 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ → 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 13 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM Why Tesla Will Fail | Tesla Motors Club 14 of 14 https://teslamotorsclub.com/tmc/threads/why-tesla-will-fail.107480/ 4/14/2018, 8:07 PM American Apparel files for bankruptcy again and sells its brand to Gildan… 1 of 3 http://www.latimes.com/business/la-fi-american-apparel-bankruptcy-201… American Apparel’s headquarters and manufacturing building on Alameda and 7th streets in Los Angeles. (Al Seib / Los Angeles Times) By Jim Puzzanghera NOVEMBER 14, 2016, 12:30 PM | REPORTING FROM WASHINGTON merican Apparel Inc. has filed for bankruptcy protection for the second time in a little more than a year and has reached an agreement to sell the intellectual property rights of its brand and some other assets to Canadian apparel-maker Gildan Activewear Inc. for $66 million. Gildan, of Montreal, has said it wants to keep jobs in the United States, specifically in Los Angeles, where American Apparel has manufacturing facilities, American Apparel spokeswoman Arielle Patrick said. The Los Angeles manufacturer and retailer used edgy ads to rise to prominence under founder Dov Charney. But the once high-flying company struggled after the 2008-09 Wall Street market crash, and Charney was ousted as chief executive in 2014 after an investigation into alleged inappropriate behavior with employees and misuse of company funds. Troubles continued after American Apparel emerged from bankruptcy last winter. And some recent turmoil, 11/14/2016 1:34 PM American Apparel files for bankruptcy again and sells its brand to Gildan… 2 of 3 http://www.latimes.com/business/la-fi-american-apparel-bankruptcy-201… including another leadership change, led to rumors of a sale. In a letter to employees Monday, the company’s chairman, Bradley Scher, said the bankruptcy and deal with Gildan were necessary to keep the brand alive. “We are confident that this decision is the best strategic move forward, in order to preserve the legacy of the American Apparel brand,” he wrote. Although American Apparel reached a sales agreement with Gildan, the bankruptcy filing allows for an auction in which other buyers could make competing offers, including for American Apparel’s retail business, Scher wrote. The company has 110 stores in 28 U.S. states and 83 stores in other countries. “Ultimately, we will be able to get the best deal done by requiring various other bidders to compete to buy our iconic brand,” Scher wrote. Charney said Monday he might consider bidding if he found a financial backer to partner with, but that he would first need to assess American Apparel’s financial condition. American Apparel filed for Chapter 11 protection at U.S. Bankruptcy Court in Delaware on Monday less than 10 months after a judge there approved a reorganization plan that took the company private. That plan, approved in January, wiped out much of the company’s debt and put the company under the ownership of its creditors. Charney whose ownership stake was wiped out in the earlier bankruptcy tried to derail the restructuring plan and regain control of the company. His effort was not successful, but the new privately held company continued to struggle. It laid off hundreds of employees in the spring. In September, Paula Schneider, the CEO brought in to turn the company around, announced she was leaving. She was replaced by general counsel Chelsea Grayson amid rumors American Apparel was looking for a buyer. In a Monday filing with the bankruptcy court, American Apparel’s chief restructuring officer, Mark Weinsten, said the company’s turnaround plan failed. “The company faced unfavorable market conditions that were more persistent and widespread than the debtors anticipated” when they emerged from the first bankruptcy, he said. Since then, the company’s sales have dropped 32.7% year over year. In 2015, it had net sales of $278 million at its worldwide retail stores and $52 million online, according to court filings. American Apparel has secured $30 million in bankruptcy financing and critically needs court approval for 11/14/2016 1:34 PM American Apparel files for bankruptcy again and sells its brand to Gildan… 3 of 3 http://www.latimes.com/business/la-fi-american-apparel-bankruptcy-201… $10 million to keep the company operating, according to court filings. Weinsten cited $3 million in payroll obligations coming due next week. announced she was leaving. She was replaced by general counsel Chelsea Grayson amid rumors American Apparel was looking for a buyer. Gildan announced Monday that it had acquired the worldwide intellectual property rights related to the American Apparel brand and “certain assets” in a cash purchase. The company said that American Apparel is “a highly recognized brand among consumers” and that it would separately buy American Apparel inventory “to ensure a seamless supply of goods” as the brand is integrated into its offerings. Gildan said it would not buy any of American Apparel’s retail outlets. It said the deal is subject to approval by the bankruptcy court and is expected to close in the first three months of next year. jim.puzzanghera@latimes.com Follow @JimPuzzanghera on Twitter UPDATES: 12:30 p.m.: This article has been updated with details from court filings, comments from American Apparel founder Dov Charney and additional comments from Chairman Bradley Scher. 9:35 a.m.: This article has been updated with comments from American Apparel spokeswoman Arielle Patrick and from a letter by Chairman Bradley Scher. This article was originally published at 8 a.m. NOV. 14, 2016, 9:35 AM An earlier version of this article spelled the name of American Apparel’s founder and former chief executive, Dov Charney, as Dov Chaney. Copyright © 2016, Los Angeles Times 11/14/2016 1:34 PM Ch 18 Application Assignment • Review either the article, Why Tesla Will Fail; or the article American Apparel Files for Bankruptcy Again • Assume you are the Chief Operating Officer of your chosen firm, discuss how you would apply the management processes of Planning, Directing, Controlling, Improving to improve performance of the firm • What particular Decisions would you make regarding your strategy • About 1 page ..