Why were you interested in this area of study? Are the studies you found Effects Studies, Gratifications Studies, or other?

How are new technologies and new delivery systems changing the the movie industry? What will the movie industry have to do to adapt and retain audiences? 
July 19, 2019
Why are businesses involved in restructuring by cutting costs and formulate new marketplace strategies
July 19, 2019

Why were you interested in this area of study? Are the studies you found Effects Studies, Gratifications Studies, or other?

Question Description

Media Research – area of study

Find two current research studies (2013-present) on one of the following topics:
* Media & the Environment
* Social Media
* Media & Politics

For example, here is a research study published in a scholarly journal: http://www.researchgate.net/profile/Leigh_Raymond/publication/272524477_Framing_partisan_predispositions_and_public_opinion_on_climate_change/links/55228b540cf2a2d9e1456950.pdf

Briefly discuss each study. Why were you interested in this area of study? Are the studies you found Effects Studies, Gratifications Studies, or other? What theories/concepts are discussed in the studies? If you were doing research in this area, what kind of research study would you conduct?Leave in-text citations. At the end of your response leave an APA style Reference List of your two websites. Review the APA Style guidelines under Course Home.

• EFFECTS STUDIES: studying the ways mass media affect how audiences think and behave; studying the impact and effects of media on society http://en.wikipedia.org/wiki/Media_influence
• GRATIFICATION STUDIES: uses & gratifications studies; understanding why people actively seek out specific media outlets and content to satisfy needs http://en.wikipedia.org/wiki/Uses_and_gratifications_theory

(450 minimum word count)place your word count in parenthesis at the end of your response