Aristotelian Analysis

This paper looks into the role played by visual rhetoric and advertising within

political persuasion. There is various analysis focuses on those that find a chance to read ads

as the primary reference model. Additionally, a clearer understanding of how promotional

marketing is used as a political sentiment technique is sought by this paper through the

following question: How have advertisements been used as an effective political

communication means? In its analysis, the paper will draw examples from a subject piece of

publicity, electoral campaign advertising.

Tidy, Joe, and Rachel, Schraer. 2019. “General Election 2019: Ads Are ‘Indecent,

Dishonest and Untruthful'” London, UK: The BBC.

Tidy and Rachel outline the various approaches through which media houses and

politicians collaborate to sponsor indecent, misleading, and untrue advertisements. An

example is given; a Brexit Party advertisement that indicated a total of five million Labor

Party voters had voted to exit the European Union. Conversely, the Coalition acknowledged

that precise figures do not exist. Additionally, most available estimates projected the number

at roughly three to four million voters (Tidy and Rachel, web).

Currently, the growth and development of visually implored communication, such as

social media, has enhanced visual images, communication, and advertising (Blair, 218).

Visual rhetoric appears in various patterns, and advertising is very conscious in today’s world.

Advertising and visual communication are a significant form of communication in political