Introduction

The name of company selected is British Petroleum. It is one of the biggest and vertically companies for oil and gas in accordance with its strong presence within 100 countries. There are three business segments within which it operates. This is what would explain the type of the business. The business operations include the production and exploration of crude oil and gas emulated by trading and marketing. It is headquartered in London and that is why, the country that has to be targeted here is the UK. The company has a workforce of around 92000 people and even more than that since this figure is estimated figure of 2013. It has a significant network worldwide which consists of 22600 locations branded as ARCO, Aral, Amoco, and BP.

They serve customers through a wide range of market sectors. The first segment of the customer is related to general and business aviation which incorporates business jet operators, aircraft and helicopter operators, private pilots, general aviation airfields and FBQs. The second segment of the customer includes commercial airlines. For this particular segment, they have the presence and the people around the globe to meet their needs. The third segment of the customer includes the technical services which incorporates airport authorities, national oil companies, and JV operators. And, the ultimate fourth segment of customer is related to military segment. According to their website, they claim that they have the presence, and individuals throughout the globe to facilitate military and humanitarian operations.

Since BP is a global company, the competitors to be listed here would also be in accordance with the global coverage. The names of the competitors include Exxon Mobil Corporation, Royal Dutch Shell Plc. and Chevron Corporation. Exxon Mobil Corporation is also one of the significant and well known oil company ahead of BP and Royal Dutch Shell. Royal Dutch Shell sits on the throne of gas and oil but is slightly below the company Exxon Mobil. It also produces chemicals and refined products at almost 30 refineries. Chevron is also ranked as number 2 integrated oil company within the US i.e. behind Exxon Mobil. It also owns 50 percent of the chemicals concern Chevron Philips Chemical. BP owns more than 50 percent of the biggest oil field in the US. The bottom line is, globally, these three companies have acquired the major dominance within the industry capturing their respective market share.