This report is a in-depth look at Blizzard Entertainment the company, to find out why Blizzard entertainment is so successful in the gaming industry. We will look at the reasons on how it could come out with best selling games over and over again and how they manage to sell 2.4 million copies of one game within the first 24 hours. Furthermore, we will understand how Blizzard entertainment runs such a big company to such efficiency using the business model SWOT and PEST in the analysis of its success. A look at the current developments and what future developments it might have or where it can go from here will be discussed as well.

Well, Blizzard Entertainment was not always as we had known it, originally founded in 1991 February as Silicon & Synapse by Chairman Allen Adham, president Michael Morhaime and vice president Frank Pearce All Graduates from UCLA. In the days of Silicon & Synapse it was more on focused on making game ports for other Gaming studios. Until the Breakthrough Game The Lost Vikings, it was hailed as one of the forefathers of that Game Genre .

A year after that they released Rock & Roll Racing another Cult Hit that paved the way for its predecessors in the Racer Shooter Genre. In 1994 It was only then its name was reestablished as Blizzard Entertainment. The first big scale game it released by Blizzard Entertainment, was Warcraft: Orcs HYPERLINK “http://en.wikipedia.org/wiki/Warcraft:_Orcs_&_Humans”&HYPERLINK “http://en.wikipedia.org/wiki/Warcraft:_Orcs_&_Humans” Humans and it was a hit with the gamers. Ever since they have made a benchmark in the game, the gaming world was at their fingertips now. After such success with Blizzard Entertainment’s original Warcraft game, Warcraft: Orcs HYPERLINK “http://en.wikipedia.org/wiki/Warcraft:_Orcs_&_Humans”&HYPERLINK “http://en.wikipedia.org/wiki/Warcraft:_Orcs_&_Humans” Humans , was touted as one of the best strategy games of 1994, and the game’s epic sequel, 1995’s Warcraft II : Tides Of Darkness, won numerous awards, including the company’s first Game of the Year award. Warcraft III :Reign Of Chaoss, released in July 2002, has likewise won several accolades , just like Starcraft another hit Game Series released by Blizzard Entertainment, It has become a staple of professional tournament gaming, along with its expansion, the award-winning Warcraft III : The Frozen Throne, which was released in July 2003.

II. Current Projects and a look at the rise of WOW ( World Of Warcraft)

Well Blizzard has many notable achievements in its released games, None of it comes close To World Of Warcraft, more widely known as WOW. World of Warcraft stands as the greatest game in the popular Warcraft series. World of Warcraft has been an extraordinary success since its launch in November 2004. It has impressed game critics and has captivated millions of players, who adore the virtual world created by this game. It is no longer just a game but is now a genuine phenomenon, and one that shows no signs of abating. It is one of the key games of recent times, and stands as a landmark title for online gaming. World of Warcraft is the forth title in the series of Warcraft games, which has been entertaining people for over a decade