1. secondary internet research about the consumer behavior of members of this culture
This will include popular source information from credible sources like the NYTimes, BBC, etc.
Detail how you completed your search, what search terms did you use, why did you exclude/include some articles.
You should have a total of 10 articles (scholarly or popular source).

2. two interviews with members of this cultural group
Be sure to select members who can provide good data, which will help you draw implications about the cultural group.

<link is hidden> the interviews and use the transcriptions to create codes to categorize the information you found. Your transcription and code sheet should be in your appendix.
participant observation by participating in an activity or event in which your selected group participates and in which you would not normally participate (<link is hidden> ceremony, party or celebration; traditional food; sports or artistic event; shopping, house cleaning, beauty ritual, etc. – must be culturally-bound activity).
Create log of the important or significant moments from the event. Document the meaning and how practices are shared.
This log should be in your appendix.

In your report you should be able to triangulate your data to support your recommendations about your cultural exploration and its influence on marketing strategies for the particular group. Essentially, you should be making meaning of your data (findings) and be able to state how the information could be valuable in marketing/advertising.

You will submit a report of your experience trying to understand a new culture and what insights you gained that would influence marketing strategies. The paper should be a minimum of 6 pages of content (not including the title page, references, figures, photos, tables, or appendix).