Discuss Brand Promotion, Omnichannel Distribution, or Affinity Marketing of Lulu Lemon.

Find an example of two of these from the brand.
The examples may be available online from the brand itself or you may find out about them from an article — both are acceptable sources. [I attached the relevant articles] In the appropriate forum for each example, (a) use the “Marketing 4.0” by Philip Kotler lens to briefly analyze the example, and (b) post a link to either the example itself or the source you used to learn about it. The point is not to brag about (or slam) the brand that you chose, but to demonstrate your ability to apply what you are learning.

Lulu lemon

Brand Promotion, Omnichannel Distribution, or Affinity Marketing.

Find an example of at least two of these from the brand.

The examples may be available online from the brand itself or you may find out about them from an article — both are acceptable sources. In the appropriate forum for each example, (a) use the 4.0 lens to briefly analyze the example, and (b) post a link to either the example itself or the source you used to learn about it. The point is not to brag about (or slam) the brand that you chose, but to demonstrate your ability to apply what you are learning.

1. Please pick two out of three and define each term based on “Marketing 4.0” by phiip Kotler: Brand Promotion, Omnichannel Distribution, or Affinity Marketing.
2. Analyze Through lens from the book “marketing 4.0” by Philip Kotler
3. Use Theory based on “marketing 4.0” by Philip Kotler
4. I attached couple of articles relevant to those : Brand Promotion, Omnichannel Distribution, or Affinity Marketing. So please use these articles for the writing references. If you find other articles (reliable source), please feel free to use.
5. For example If you pick : Brand Promotion, & Affinity Marketing, please write each 1.5 pages double space so total 3 pages double space.

• Brand Promotion: Briefly describe an example of your brand’s promotion here, briefly analyze it using the 0lens, and also post a link to it (or where you learned about it)

• Affinity Marketing : Briefly describean example of your brand’s affinity marketing activities here, briefly analyze it using the 0 lens, and also post a link to it (or where you learned about it)

• Omnichannel Distribution : Briefly describean aspect of your brand’s omnichannel distribution here, briefly analyze it using the 0 lens, and also post a link to it (or where you learned about it).

4. Definition based on marketing 4.0” by Philip Kotler
5. Analyze Through lens from the book “marketing 4.0” by Philip Kotler and use theory