Discussion forum on McDonalds Seniors Restaurant case. Focus your discussion on market segmentation, strategy, customer needs and wants.
Describe differences in how McDonald’s should handle information for (1) regular food items, (2) nonfood items like wrappers or napkins, and promotional or one-time items like Happy Meal toys
July 5, 2019In the early 1990s, Stella Liebeck, 79, ordered a cup of coffee at McDonald’s. She accidentally spilled the coffee on her lap and suffered serious burns. She sued McDonald’s for negligence, among other things.
July 5, 2019Discussion forum on McDonalds Seniors Restaurant case. Focus your discussion on market segmentation, strategy, customer needs and wants.
Question Description
Respond to the following dialogue question and post your responses in the dialogue area for this week:
Discussion forum on McDonalds Seniors Restaurant case. Focus your discussion on market segmentation, strategy, customer needs and wants.
Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).
(Ch.1-3)
