In the early 1990s, Stella Liebeck, 79, ordered a cup of coffee at McDonald’s. She accidentally spilled the coffee on her lap and suffered serious burns. She sued McDonald’s for negligence, among other things.
Discussion forum on McDonalds Seniors Restaurant case. Focus your discussion on market segmentation, strategy, customer needs and wants.
July 5, 2019Competitor analysis for Starbucks: Missing strategies and objectives.
July 5, 2019In the early 1990s, Stella Liebeck, 79, ordered a cup of coffee at McDonald’s. She accidentally spilled the coffee on her lap and suffered serious burns. She sued McDonald’s for negligence, among other things.
Question Description
Scenario: In the early 1990s, Stella Liebeck, 79, ordered a cup of coffee at McDonald’s. She accidentally spilled the coffee on her lap and suffered serious burns. She sued McDonald’s for negligence, among other things.
Liebeck v. McDonald’s Restaurants, P.T.S., Inc., No. D-202 CV 93 02419, 1995 WL 360309 [Bernalillo County, N.M. Dist. Ct. August 18, 1994).
Prepare 1-2 page short paper and 2–4 power point slide using the element of Negligence: Damages
1. Definition of Damages
2. Critical Element: Facts of the case as it relates to damages
The resources below will inform your discussion above:
Note: The discussion should be in support of only the Plaintiff.
- The Actual Facts about the McDonald’s Coffee Case
- The McDonald’s Hot Coffee Case
- Leibeck v. McDonald’s Restaurants: The Original Coffee Product Liability Case
Use the above link to access the group pages for this activity.
