Facebook Ad Campaigns Are Highly Customizable.

Describe in detail the advertising business model and/or the advertising strategies employed by Facebook.
August 27, 2019
Identify one relevant theory or concept we covered in class that is related to Mark Zuckerberg as a leader and/or Facebook as an organization.
August 27, 2019

Facebook Ad Campaigns Are Highly Customizable.

Question Description

I need a script for a video about the benefits of the use FACEBOOK ADS (250-300 words) to convince potential clients to use it, not for advertisers.

Find below some suggestions about the structure of the script, but the structure should remain like this, INTRO, the 6 main features with the title,and a CONCLUSION.

The 6 main features are about,

1. audiences in facebook

2. ad design very customizable and creative

3. fast results of the ads

4. budget management

5. retargeting customer

6. graphics reports of the campaigns

——————————————————————————————————————————

Why Facebook Advertising? Facebook Advertising is Highly Effective, lets say more, is the most effective way of advertising right now, and we’ll explain it to you in 6 points.

  1. Audience, you can reach billions of people

Because Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger. That’s more than on any other social media network.

With Facebook ads, you’ll have the opportunity to reach every single one of them.

You can target the perfect audience

Facebook advertising is the most targeted form of advertising.

You Can Reach Your Perfect Audience

Facebook target audiences are highly customizable, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.

This makes Facebook the best advertising network to create granular target audiences with a high ROI.

2. Facebook Ad Campaigns Are Highly Customizable

In addition to your Facebook ad design and copy, you can also customize every element of your Facebook ad campaign, including:

Campaign objective

Target audience

Bidding

Delivery optimization

These options make Facebook the most customizable advertising network, allowing you to create the exact ad campaigns you have in mind.

3. Facebook Ad gives you fast results

With the a/b split testing and all the metrics facebook provides you can easily see whats best working and go towards that direction

4. You only spend what you

Do you feel that your marketing budget is nothing but a mistery box where you throw money hoping that it gives you some results.

In fact, you can even drive people to your landing page at the cost of $0.10 – $0.30 per click, depending on the ad placement.

You can decide how much money you want to spend daily and facebook gives you the amount of people you can reach doing so.

The best thing about Facebook ads is that you can get started without a large effort, and see the first results when spending as few as $10.

You dont need huge amount of money to start adevertising on facebook, you can start for as low as $5

5. You can track all the people that gets to your page and retarget them according to their behavior

Example, John visits your website but decides to leave your website because he is running late for lunch with friends. Basically Retargeting allows you to expose ads on Facebook specifically to John or people who viewed your products/services on your website while they scroll on Facebook. Retargeting has been shown to increase conversions by 50%!

6. Reports instant

CONCLUSION: (Create a little bit of FOMO about something like this:)

  • Facebook Is Adding New Features Every Month and everybody is jumping in
  • The faster you advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising.