Identify emerging consumer trends and explain how they impact branding and success of your new product or service.
Starbucks’ Connection with American Culture – base on Hofstede’s cultural dimensions theory
July 8, 2019What are the most significant sources of competition for Starbucks?
July 8, 2019Identify emerging consumer trends and explain how they impact branding and success of your new product or service.
For Starbucks, identify and assess at least four, but no more than eight, of each of the following: strengths, weaknesses, opportunities, and threats that may affect new business activities or offerings. You may use topics listed in the Module Four discussion or others that you deem important. Then, identify emerging consumer trends and explain how they impact branding and success of your new product or service. Additionally, analyze how perceived ethics violations might affect branding and success. Finally, assess how all of the SWOT and ethics factors affect branding and operations within the organization.
