Strategic positioning is an integral aspect of the potential success of a company. Review the resources regarding Kellogg’s (Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg’s Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company’s current position, such as competition and industry trends. Then reflect upon your chosen company (Starbucks) and post information on the following:
Requirements
Discussion is about the company / product / service for which you will be creating a business plan. The Kellogg’s case study is meant to be mental lubricant. Please introduce YOUR company / product and briefly describe what it does, then address the discussion prompts. For all discussions please keep in mind the following: