Retail

Marketing in any industry is interesting, however, retail has lots of research and is a very popular topic to investigate! Take a look at some examples below:

Example retail dissertation topic 1:

Marketing the high street: A new challenge in British retailing?

Recent government initiatives have highlighted the perilous state of British high streets. In addition, changing shopping patterns – the increased use of the internet and the ability to park at out of town shopping centres have also meant that shoppers are increasingly removed from the traditional centres of British towns. This dissertation looks at the town of Ludlow in Shropshire and the proactive steps that its shopkeepers and council are taking to reinvigorate the high street and asks whether the model being adopted there could be applicable to the high street sector throughout the UK. A dissertation that combines marketing, economics and politics; this is a cutting edge proposal that could also benefit from the collection of primary data via interviews with consumers, shopkeepers and marketing professionals alike.

Suggested initial topic reading:

• Piercy, N.F., Cravens, D.W. and Lane, N. (2010) ‘Marketing out of the recession: Recovery is coming, but things will never be the same again’, The Marketing Review, Vol. 10(1), pp. 3-23.
• Portas, M. (2011) The Portas review: An independent review into the future of our high streets’. London: Department for Business, Innovation and Skills/HMSO.