Niche Marketing

If you are not interested the marketing strategies of some of the bigger industry, you may be interested an industry a little more niche. Take a look at some of our suggestions below:

Example niche marketing dissertation topic 1:

The remarketing of the Labour and Conservative parties – A comparative study

The remarketing of the Labour Party involved more than just a change of name with the addition of the word ‘new’. In a similar vein the attempts under David Cameron to rebrand the ‘toxic’ image of the Conservative Party led not only to the electoral name being changed to ‘Conservatives’ but also the design of a new logo and a plethora of announcements as to how members of the party were to dress and present themselves. Three years into the ‘new’ Conservative project and with the ‘New ‘ Labour project no longer be utilised by David Milliband this dissertation seeks to address what marketing lessons can be learned from the branding changes that both parties have undergone and what it tells us about the presentation of politics and parties in early 21st century Britain.

Suggested initial topic reading:

• Lilleker, D.G. and Lees-Marshment, J. (2005) Political marketing: A comparative perspective. Manchester: Manchester University Press.
• Lock, A. and Harris, P. (1996) ‘Political marketing’, European Journal of Marketing, Vol. 30(10/11), pp.14-24.