https://twitter.com/elonmusk

Must create a rhetorical analysis on Elon Musk –

The ASU Source is attached.

(Full project syllabus is atatched)

Once you’ve selected a suitable individual subject’s social media account to analyze, you should begin to focus on the specifics of rhetorical analysis. This is a different genre than the profile you composed in Project 1. Rhetorical analysis is concerned with exploring and explaining the specific persuasive choices the author of a text has made. The rhetorical concepts we are specifically practicing (ethos, pathos, logos, and kairos) are key tools you must use in your analysis.

You will be looking closely at the rhetorical choices the creator of your chosen social media account has made (e.g., words, visuals and other multimodal elements, timeliness) in their posts, looking specifically for rhetorical choices you find interesting – and that you think external readers will find interesting as well. For example, does the social media account’s reasonableness (logos) contradict itself in different parts of the account? Is the emotional message (pathos) inconsistent? Does the account have content that damages the owner’s credibility (ethos)? Are the topics the owner of the account is posting on out-of-date or timely (kairos)? Do parts of the account rhetorically “miss the mark” in terms of the audience being targeted? How? Why? It is up to you to study your chosen social media account and find content on the account that you find both meaningful and rhetorically interesting, and focus your analysis around this content. Overall, what does your analysis of the social media account reveal that will be of rhetorical interest to external readers?