The reinvention of Brighton and Hove: From genteel seaside backwater to the ‘pink’ resort of the south coast.
Branding and consumer behaviour – A comparative analysis of Pepsi and Coke
August 6, 2021An analysis of the effectiveness of the ‘Visit Lincolnshire’ campaign with especial reference to increasing visitor numbers to Scunthorpe
August 6, 2021The reinvention of Brighton and Hove: From genteel seaside backwater to the ‘pink’ resort of the south coast.
Example tourism dissertation topic 3:
The reinvention of Brighton and Hove: From genteel seaside backwater to the ‘pink’ resort of the south coast.
From the time of the Prince regent onwards Brighton has been a popular seaside destination. However, in recent years it has shed its dusty and genteel persona to become an über-cool seaside resort and preferred destination for gay and lesbian couples. This dissertation firstly contextualises the modern day appeal of Brighton and thereafter undertakes a range of qualitative research to ascertain what it is about the seaside town and what it needs to do, in terms of marketing, to retain its position as a jewel in the crown of British seaside resorts.
Suggested initial topic reading:
- Smith, M. K. (2004) ‘Seeing a new side to seasides: Culturally regenerating the English seaside town’, International Journal of Tourism Resources, Vol. 6, pp. 17-28.
- Hughes, H. L. (2006) Pink tourism: Holidays of gay men and lesbians. Wallingford: CABI Publishing.
- Kent, T. and Berman Brown, R. (2006) ‘Erotic retailing in the UK (1963-2003): The view from the marketing mix’, Journal of Management History, Vol. 12(2), pp.199-211.
