An analysis of the effectiveness of the ‘Visit Lincolnshire’ campaign with especial reference to increasing visitor numbers to Scunthorpe
The reinvention of Brighton and Hove: From genteel seaside backwater to the ‘pink’ resort of the south coast.
August 6, 2021Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina – an investigation
August 6, 2021An analysis of the effectiveness of the ‘Visit Lincolnshire’ campaign with especial reference to increasing visitor numbers to Scunthorpe
Example tourism dissertation topic 2:
An analysis of the effectiveness of the ‘Visit Lincolnshire’ campaign with especial reference to increasing visitor numbers to Scunthorpe
Formerly an industrial town and one of the world’s foremost steel centres, Scunthorpe has faced the reality of many British towns: either transform and find new industries or wither. Consequently, Scunthorpe has marketed itself within the ‘Visit Lincolnshire’ campaign as a town with a great deal to offer. As well as opportunities to study its industrial past, the town presents itself as a family destination, with steam train rides and woodlands to explore. This dissertation examines the challenges faced by Scunthorpe and considers how it has risen again to preserve its economic future.
Suggested initial topic reading:
- Kotler, P., Bowen, J.T. and Mackens, J.C. (2005) Marketing for hospitality and tourism (4th international edn). Harlow: Pearson Education Limited.
- Seaton, A.V. and Bennett, M.M. (1996) Marketing of tourism products: Concepts, issues, cases. London: Thomson Business Press.
