Research and data collection around what the available knowledge or information is
regarding consumer preferences and trends related to purchasing their food –
locally, directly from a farmer, at a market or farmers market.
What are the preferences and trends of consumers with regards to purchasing fresh food locally, direct from farmers, and/or from farmers’/local markets?
What are the attributes or values of consumers that we know shop locally, direct from farmers or at farmers/local markets?
We are particularly interested in any studies, reports and/or data within Australia, New Zealand, Canada, USA and UK/Ireland.
The product developed for us should be a document (probably a table) which outlines the research, who did it, what its focus was, what sort of information the research/report/data contains related to consumer preferences and where the report/information and data can be found (weblink or source).