Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this? 2. What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing an international expansion strategy?
Choose 3 of the recommendations and identify how IT could be used as part of the implementation of that recommendation.
July 6, 2019Identify three key supply chain positions that you want to use in the skills assessment.
July 6, 2019Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this? 2. What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing an international expansion strategy?
Case Discussion Questions
1. 3. Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lesson can you draw from this? 4. Is Starbucks a force for globalization? Explain your answer. 5. When it comes to purchasing coffee beans, Starbucks adheres to a “fair trade” program. What do you think is the difference between fair trade and free trade? How might a fair trade policy benefit Starbucks?
