Literature Review On Customer Behaviour Introduction Generally customer behaviour is a study of when how where and why people do or do not purchase a product, […]
The UK’s retail industry is one of the most organised industries in the world where retailers like Tesco, Mark & Spencer’s and Sainsbury are holding the […]
In the last decade, to accomplish changes in clients’ demands, IBM’s strategy was to strengthen its position through strategic investments and acquisitions in higher-value segments. In […]
Almost 15 years have passed since Teece et al (1997) conceptualized the notion of Dynamic Capabilities (DCs) as an extension of the widely acknowledged Resource Based […]